About

The Ideal Customer Profile (ICP) templates help you clarify who your product is built for — so your entire go-to-market team can stay aligned.

Use these templates to define key customer segments based on:

Firmographics – industry, size, geography, and maturity
Pain Points & Needs – what challenges they face and why they’re evaluating your solution
Buyer Roles – who makes the decision and who champions the product internally
Success Criteria – what outcomes they expect and how they measure success

Create one for each major customer type or use case. These profiles will guide Sales, Success, and Marketing in targeting, onboarding, and retaining high-value customers.

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Product Specs

Download Size

307 KB

Created

Nov 21, 2025

Version Number

1.0

Frequently Asked Questions

PC: To extract a single file or folder, double-click the compressed folder to open it. Then, drag the file or folder from the compressed folder to a new location. To extract the entire contents of the compressed folder, right-click the folder, click Extract All, and then follow the instructions.

Mac: Double click the .zip file, then search for the product folder or product file.